The language of beautiful floors.
In this case, the German language. Crafting communications for Parador floors necessitates proficiency in multiple languages.
Left-brainers and right-brainers
Milliken Floor Covering brand positioning sizzle video. The video highlighted in this case study is an example of how understanding everyone’s superpower can be leveraged.
Publishing a brand
Rebranding a magazine was an opportunity we could not pass up, and we were fully prepared and excited to do so. Publishing a magazine? Now, that is a different story.
Wall-to-wall social media
MDC Interior Solutions works with dozens of manufacturers to sell their products to designers and specifiers in multiple contract and residential categories like wallcoverings.
UNRAVELING AND REDEFINING A BRAND
When you interview members of the textile business, their passions are contagious. Our mission was to create a brand that celebrates this unique love of fabrics and leather.
This is not your great-great-great grandfather’s market
The first High Point home furnishings market was held March 1 – 15, 1909. Our job? Rebrand the largest and oldest home furnishings market for a brand-new audience.
Branding under foot
Universal Furniture’s positioning was a ten-year process that took everything – and I mean everything – into consideration.
Cozy, comfy sofa seeks business-savvy Interior Designer to snuggle with
Our goal is to convince and prove to interior designers and retail buyers that coming to High Point Market is a must for their business.
Email marketing to high-end designers
MDC Interior Solutions has a lot to show: multiple categories, thousands of designs and all curated to make a specifier’s life successful.
Digital Launch Agency
One example of how we launch new products digitally to the designer and specifier markets featuring MDC Interior Solutions, Bolta Wall Coverings.
Out of thin air
Speeding up product launches by eight weeks with digitally-rendered room scenes.
More than a pretty picture
Yamaha’s photography positions the car as a comfortable and superior ride.
We were floored
Creating a launch program for Milliken Floor Covering that was more than simply launching products.
FOMO for you and you and you
Video is the perfect tool to set the stage for a brand positioning.
Crobar Creative Leverage is a digital ad agency powered by sharp thinking and active imagining. We are a quirky, close-knit, small creative team. We have a wide range of client categories ranging from residential and contract furnishings, trade show marketing, the golf industry, commercial vehicles, flooring, wallcoverings and more.
WE WORK
closely with each client to execute a wide variety of deliverables, including print ads, email campaigns, social media content, user experience audits, showroom and trade show graphics, websites, logos, e-blasts and launch videos – just to name a few! We tailor our strategy to our clients’ unique objectives, leveraging our creative skill set to match the heartbeat of each brand.
CHEMISTRY
is the power to do what we do. Being professional and understanding everyone’s strengths and weaknesses is a superpower at the agency. We know everything is solvable with smart support around you. The chemistry between us and our clients is the fuel we leverage to do awesome work.
GROWTH
is our one-word vision, mission, and objective statement. We want to grow individually and professionally, and we want you to grow personally and hit your professional goals. Your growth goals become our growth goals.
SUCCESS
comes from knowing everyone is happy. Silly? Maybe. But happiness to us is creating communication that passes everyone’s “grunt” test. We know we have been successful when we hear a solid “LOVE IT!” from you, your audience and our peers. That makes us happy and that is how we measure success.
was founded
been virtual
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LEVERAGE ALL OF OUR DIGITAL TOOLS
We offer a complete package of services. Explore a detailed breakdown of our services below, inclusive of everything you will need to get your brand, products, and services where they need to be. Every client needs a specific and customized mix of exceptionable tactics.
LEVERAGE ALL OF OUR DIGITAL TOOLS
We offer a complete package of services. Explore a detailed breakdown of our services below, inclusive of everything you will need to get your brand, products, and services where they need to be. Every client needs a specific and customized mix of exceptionable tactics.
Marketing is a journey with specific milestones and destinations. We begin by defining the goals, identifying the obstacles, and looking for the most opportunistic route. Once we are clear on these, we leverage our strategic and creative thinking with specific tactics to ensure we are taking the best approach. Our long history of product launches gives us an advantage when it comes to understanding the best way to go to market.
Advertising and design play crucial roles in a comprehensive marketing plan. First, it’s often necessary to create outgoing messaging that gets attention, engages with prospective customers, and presents a compelling story that persuades prospects to act. We use advertising, both traditional and digital, to send prospects to a website, visit a physical location, specify a product, make a purchase or sign up for more information.
It’s a digital world today more than it has ever been. Fewer sales are face-to-face, whether selling to consumers or in a B2B marketplace. Crobar is an experienced digital launch agency, specializing in brand and product launches, creating online promotions, and implementing digital sales tools. Our extensive marketing background combined with the latest digital technology is the ideal recipe for success.
We believe in the power of a comprehensive, data-driven approach to digital strategy. Our team is dedicated to connecting your brand’s story across all digital platforms, ensuring a seamless user experience that resonates with your audience. Detailed analytics deep dives allow us to interpret patterns that drive our content strategy, including paid media and on-site social media management.
Developing and maintaining an engaging social media presence is an incredible marketing opportunity. You can engage with customers daily. Crobar offers a full suite of services, whether you are starting from scratch or simply need to improve your strategy and messaging. Whether it’s boosting posts or community engagement, we are social animals.
Photography and video production are essential to marketing efforts. Crobar has in-house production capabilities that would’ve been unheard of just a decade ago. Our ability to manage the entirety of photography and video production (from scripts to final edits) will save you time and money. Our ultimate goal is to deliver outstanding creative work that is perfectly synced with your brand.
Much like Strategy & Branding, we apply the same principles to our Licensee Branding category. We place special care in maintaining an already-established corporate identity while fusing it with our tactical, authentic marketing approach. The result is a beautiful and effective marketing plan.
Each client requires a strategic and tailored approach. We identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. This includes purchasing ad space and time on digital and offline platforms such as websites, YouTube, radio, and TV. We are also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
Todd
Founder, Executive Creative Director
“I love seeing our Crobar and client teams working harmoniously to push the creative product further and grow the brands. My job is to ensure they both have what they need to succeed.”
Susan
VP | Senior Account Executive
“Crobar is made up of smart, hard-working people that value a job well done. There’s not much that, as a team, we can’t solve. It is a ‘can-do’ culture where everyone is willing to jump in and lend a hand.”
Tanner
VP | Account Executive
“I want every client to feel like our only client. We are more than just your marketing agency, we are your strategic partners.”
Jenny
Senior Account Executive
“My favorite part of building marketing strategies is combining client needs with industry trends and connecting the dots in between. Each new initiative is like solving a puzzle, and I love that challenge!”
Kristina
Account Executive
“I enjoy learning from my peers and clients’ strengths and experiences, then using what I learn to ultimately provide better support overall.”
Joy
VP | Senior Creative Director
“We want everyone at Crobar to personally care about the product we deliver to our clients.”
Kelly
Creative Director
“Creating is exciting, emotional, and personal! I love getting to build creative client relationships that make us strategic partners in storytelling.”
Tyler
Associate Creative Director of Technology
“Our daily mission here is simple: No drama, no fuss. We are just a passionate group of people delivering beautiful, effective communications for our clients.”
Dalton
Production Manager
“I love storytelling and the collaborative process. It forces my mind out of the box on a daily basis and I am constantly learning new ways of approach.”
Jill
Studio Manager
“Working at Crobar with an abundance of talent is infectious. Creativity, passion, knowledge and endless support bleeds from one person to the next and over to our clients.”
Jess
Senior Account Executive
“We are a complementary group of creatives, designers, strategists, and dog lovers that work together to execute your big picture – all while having some fun.”
Lynn
Account Executive
“There’s some bright talent at Crobar! We’re a great team that delivers smart, beautiful work.”
Veronica
Project Manager
“We take great pride in the creative and strategy that we produce for each of our clients.”
Amber
Project Manager
“I’m consistently impressed with the creativity and talent of the Crobar team. It’s energizing to work with people who value their clients and diligently meet their needs while delivering results they’re excited about.”
Lianna
Copywriter
“I love how our team develops powerful storytelling through the creation of captivating visuals, intriguing copy, and informed strategy.”
Adrienne
Senior Copywriter
“I absolutely love working at Crobar! I am not only encouraged to be myself, but I am also empowered to create work that makes me proud. Plus, I genuinely care about both my co-workers and our fantastic clients!”
Becs
Digital Strategy Manager
“There’s magic at the intersection of stunning creative and data-driven decision making.”
Melissa
Social Media Manager
“In a world of constant change, Crobar is your anchor of reliability. We evolve, adapt, and innovate, ensuring your brand stays ahead of the curve.”
Kathleen
Social Media Manager
“We craft stories that resonate, ideas that inspire, and solutions that make a difference for our clients. I love working at the intersection of passion and purpose.”
Alberto
Photographer/Video Editor
“We want our art to always have powerful meaning & endless creativity.”
Lesley
Associate Creative Director / Designer
“I love working with such dedicated people on amazing projects. There’s so much talent here!”
Chris
Senior Graphic Designer
“I am repeatedly impressed with Crobar’s ability to evolve and improve. Working with a team that is as friendly as they are talented is icing on the cake.”
Ann Claire
Graphic Designer
“I enjoy tackling unique projects for our clients, as well as working with a passionate and experienced team.”
Cameron
Art Director
“Crobar is made up of talented creatives. People who push boundaries and take risks, but above all, care deeply about the work they put out.”
Kerri
Senior Graphic Designer
“Crobar talent amazes me on a daily basis. Every day is new and exciting.”
Zach
Graphic Designer
“With our team’s eye for detail, it is exciting to see the final designs we create for our clients.”
Quinn
Graphic Designer
“What I have found working with my peers is that teamwork makes the dream work.”
Emily
Graphic Designer
“I like that we have so many different types of people & talents that work on a single project. This multi-level strategy paves the way for our work to come to life and be executed to the fullest.”
Travis
Graphic Designer
“Transforming clients’ concepts into artistic creations defines the essence of working at Crobar.”
“This is the future of our product launches. We are going to keep Crobar very busy!”
Dan Brandt, VP of Product & Marketing for MDC
“We were really pleased with the level of
participation for our Virtual Market experience.”
Neil MacKenzie, VP of Marketing
for Universal Furniture
“Crobar’s strategy to rebrand our website and magazine has
resulted in a 20% increase of new buyers for our 2022 trade show.”
Carrie Dillon, Managing Director for International Textile Alliance
“Crobar is a true partner in every sense of the word. They are deeply involved
in our business. And not only are they creative, they are strategic, too.”
Sherry Dreger, VP of Marketing for Milliken Floor Covering
“Our top manufactures were so grateful that we packaged this
marketing content for them at a time when other companies
were scrambling.”
Elise Gabrielson, VP of Marketing for Crypton
