Emotion Drives the Sale

How we positioned Brant Menswar’s keynote musical for business leaders.

Brant Menswar is a bonafide rock star turned keynote speaker launching the world’s first keynote musical. His core insight is straightforward: information creates awareness but emotion drives action. For business leaders facing a culture crisis where 77% of employees are disengaged and 50% quit due to their manager, traditional keynotes won’t move them.

The challenge was significant. How do you introduce a concept that doesn’t exist in the keynote space? How do you convince business leaders that music is the vehicle for meaningful change? How do you sell them on an experience they’ve never encountered?

Crobar recognized that the best way to demonstrate the power of his keynote was to let the music speak for itself. We created a promotional video that centered his music and emotional storytelling, building an experience that invites business leaders into the concept. The video wasn’t about explaining the framework. It was about feeling it. For leaders looking to consolidate teams and inspire direction, the music became the proof that emotion drives transformation.

The result is a video that generates keynote bookings directly from his website. Business leaders experience the emotional power of his approach before they ever book him. The music sells the message. The emotion sells the rest.

Leveraged Creative:
• Promotional video production and direction
• Emotional storytelling strategy
• Keynote marketing positioning