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Commercial Vehicles

Areas of Expertise, Commercial Vehicles, Stories

Use emotion to soften metal

The clicks of the shutter seemed to go on forever. I was sure I counted more than 36 frames. Not long ago before digital photography had perfected the film look you could buy 12 or 36 exposure film. I wasn’t sure what this photographer from Boston was using because he had exceeded the limit. Our Read More…

Areas of Expertise, Commercial Vehicles, Stories

Cup holders are people too

“The brakes are new, and we need to include them. Our cup holders are deeper. The cabin is larger. The pedals are corrected. You know we got dinged about our pedals the last launch. We really need to talk about everything.” For the most part, the above is a faux quote, but it is the general gist of most Read More…