Archive

Month: July 2026

Case Studies

Emotion Drives the Sale

How we positioned Brant Menswar’s keynote musical for business leaders. Brant Menswar is a bonafide rock star turned keynote speaker launching the world’s first keynote musical. His core insight is straightforward: information creates awareness but emotion drives action. For business leaders facing a culture crisis where 77% of employees are disengaged and 50% quit due Read More…

Case Studies

Consolidation Through Clarity

How we rebranded Stanton Carpets to reflect their evolved product portfolio. Stanton Carpets had acquired multiple brands and expanded beyond flooring into LVT, porcelain tile, outdoor surfaces and fine hardwoods. Their original name no longer reflected what they actually offered. They needed a brand identity that spoke to their full scope of products and premium Read More…

Case Studies

The Power of the Right Positioning

How five artists transformed an event at Neocon into a must-see event. Milliken is known for innovation in flooring. But a brand new product category was different. HybridForm represented the convergence of their entire technical expertise in flooring science. Crobar recognized immediately that this wasn’t a product that fit the standard launch playbook. This needed Read More…

Case Studies, Home Furnishings

Directing the Experience

How we create a destination that reinvents itself each season. High Point Market hosts two major cycles each year: spring and fall. At the center sits The Point, a temporary popup structure in the middle of the street. It’s where panels happen, where designers network, where the market’s latest ideas come to life. But a Read More…

Case Studies, Home Furnishings

Credibility Through Context

How we positioned MDC Art for the design market. MDC had built their reputation on flat surface solutions: wallcoverings, flooring and finishes. But they were introducing MDC Art, a full division offering custom 3D sculptures, hand-curated galleries and bespoke installations. Everything a designer could imagine in the space of art and sculpture. The challenge was Read More…