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Home Furnishings

Case Studies, Home Furnishings

Art is Freedom

How five artists transformed an event at Neocon into a must-see event. During NeoCon, the commercial interior show in Chicago, Chicago artist Liz Flores expressed, “Art is Freedom” in an interview promoting our off-campus event. Milliken floor covering’s marketing team Sherry Dreger and Todd Van der Kruik orchestrated a unique experience, deviating from the norm. Read More…


Case Studies, Home Furnishings

The language of beautiful floors.

For Parador, we work to create communications for the European market. We’ve had the privilege of collaborating with client divisions across Asia, the UK, and Australia, but our recent partnership with Parador marks our first venture into the European market. With Parador’s rich history in wood flooring since 1977, our weekly marketing calls now span Read More…


Case Studies, Home Furnishings

The power of a new ViewMaster

Creating a beautiful website with a custom CMS. In 2009, newly-appointed Universal president Jeff Scheffer made it clear his website had to be one of the strongest components in his marketing toolbox. To make that happen we questioned everything, from how assets were created to how they were described. We knew we wanted the following: Read More…


Case Studies, Home Furnishings

Creating eye candy

Leveraging product launch assets to generate sales. Every few months we launch new products for Universal Furniture. Each launch is a big investment for many reasons, especially due to the assets needed to create the marketing, storytelling and promotion of the product. And, like all product launches, there is a sales cycle. The excitement of Read More…


Case Studies, Home Furnishings

FOMO for you and you and you.

Video is the perfect tool to set the stage for a brand positioning. When the High Point Market starting marketing to interior designers, it completely changed the brand landscape. To tap into that new vibe, one of the vehicles we started with was what we call a brand positioning sizzle video. From this video you Read More…


Case Studies, Home Furnishings

Cozy, comfy sofa seeks business-savvy Interior Designer to snuggle with

Building and executing a media plan for High Point Market with proven results. When we took on the challenge of creating and running the advertising for the High Point Market, one mission was clear: to make the spend accountable with 80% of the tactics needing to be trackable. But, that wasn’t our only goal. We Read More…


Case Studies, Home Furnishings

Designed for designers

Rebranding the High Point Market. When I was 17, one of my first jobs at an advertising agency was delivering magazines to showrooms for publishers at the High Point home furnishings market. I was born in High Point and my great grandfather had several businesses in the furniture capital. As a matter of fact, you Read More…


Case Studies, Home Furnishings

Branding under foot

The Explore Home positioning, Universal Furniture My first conversation with Jeff Scheffer was four hours long. Oh yeah, I remember because we stood in place in the Universal Furniture showroom the entire time. Now, I have trained myself to have a steady gaze at the speaker so that they are assured I am listening. But, Read More…


Areas of Expertise, Home Furnishings, Stories

Your advertising agency should leverage Instagram marketing

Early in my advertising agency days, I remember whipping out my first generation Palm PDA (personal digital assistant) to check my schedule. It was around the time the agency I was working with was spitting out “furniture circulars.” For those that have no idea what I am talking about, circulars were sales flyers co-oped with Read More…


Areas of Expertise, Home Furnishings, Stories

We are all married to style influencers

My wife turns to me and says, “It’s all starting to look the same.” We were shopping for furniture inside the world’s largest home furnishings retailer, and I too was starting to feel the same way. I have been a marketer in the home furnishings industry for most of my life. I am still amazed Read More…