Archive

Month: December 2018

Areas of Expertise, Contract Market, Stories

A workplace wellness program for hoomans

“Please put a dog in a room scene.” I go way back with the person I was speaking with – two different contract companies back, in fact. Now we both work for the same manufacturer, she as a sales rep and I as the agency creative helping to launch products. She was and is still Read More…

Areas of Expertise, Commercial Vehicles, Stories

Use emotion to soften metal

The clicks of the shutter seemed to go on forever. I was sure I counted more than 36 frames. Not long ago before digital photography had perfected the film look you could buy 12 or 36 exposure film. I wasn’t sure what this photographer from Boston was using because he had exceeded the limit. Our Read More…

Areas of Expertise, Home Furnishings, Stories

Your advertising agency should leverage Instagram marketing

Early in my advertising agency days, I remember whipping out my first generation Palm PDA (personal digital assistant) to check my schedule. It was around the time the agency I was working with was spitting out “furniture circulars.” For those that have no idea what I am talking about, circulars were sales flyers co-oped with Read More…

Areas of Expertise, Golf Industry, Stories

Reinvent your company, add a Lifshitz

The golf industry is filled with manufacturers that struggle to stand out in the market and with their customers. SELL, SELL, SELL they yell. Like FORE on a golf course, it is a signal that someone could get hit… usually the marketing director and the ad agency. I remember reading an interview many years ago Read More…