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Digital Launches

Case Studies, Digital Launches

Digital Launch Agency

One example of how we launch new products digitally to the designer and specifier markets featuring MDC Interior Solutions, Bolta Wall Coverings. MDC Interior Solutions market and sell products in multiple residential and commercial furnishings categories. All their products are beautiful, performance-based and have a design story to tell. Our job is to tell that Read More…

Case Studies, Digital Launches

MDC FUNC. Digital Launch

CHALLEGE For over a year, our client MDC Interior Solutions had been diligently working on their latest product category to bring to market, aptly titled FUNC. Combining the best of “fun” and “function,” FUNC. designs are stylish, innovative solutions made to help unify and define open work environments. However, with the onslaught of COVID-19 earlier Read More…

Case Studies, Digital Launches

Milliken Floors Conscious Creators Series

Challenge With the initial rise of COVID-19 in March of 2020, companies everywhere were scrambling to find ways to keep connections and relationships afloat at an extremely unreliable time. Our client Milliken, a leading producer of carpet and LVT, found themselves in this very position, asking “what can we do right now of value?” It Read More…

Case Studies, Digital Launches

Crypton Home Co-Branding Campaign

Challenge With the cancellation of High Point Market this spring, our client Crypton Home was presented with a very unique challenge: how can they promote their new fabrics when their customers would not have the chance to see them in person (and in action)? With this scenario at hand, our agency was tasked with creating Read More…

Case Studies, Digital Launches

Universal Furniture Virtual Market

Challenge With the postponement and eventual cancellation of spring 2020 High Point Furniture Market, Crobar was tasked to act fast in maintaining launch communications for Universal Furniture and their several new introductions. Read on to explore some of the fresh and exciting ways we were able to achieve success as a Digital Launch Agency with Read More…

Todd Kinley

J. Todd Kinley

Founder | Executive Creative Director: Crobar Creative Leverage. Husband, Father, and Moose owner. Lover of art, photography, golf, and strategy. Follow me: