Directing the Experience

How we create a destination that reinvents itself each season.

High Point Market hosts two major cycles each year: spring and fall. At the center sits The Point, a temporary popup structure in the middle of the street. It’s where panels happen, where designers network, where the market’s latest ideas come to life. But a temporary structure needs to feel like a destination, and every season brings a new theme, a new interior designer, a new visual identity to orchestrate.

The real challenge is orchestration. Each market cycle, The Point needs to be instantly recognizable and impossible to miss, yet completely reinvented from the previous season. We guide contracted interior designers through our vision, translating their concepts into a cohesive visual language that honors High Point Market’s branding. We manage competing stakeholder voices and shape the direction while maintaining the integrity of the design. We don’t just execute. We lead.

Crobar drives the entire creative strategy from concept through execution. We develop the seasonal themes, work directly with interior designers to translate mood boards into a complete visual language: exterior wraps that command attention, custom murals that reinforce the concept, typography that complements the design without clashing with market branding. Supporting materials from brochures to advertisements extend that identity across all touchpoints, creating one cohesive experience that feels both temporary and essential.

Each cycle, The Point becomes the gathering place at High Point Market, the destination that sets the tone for the entire market.

Leveraged Creative:
• Seasonal theme development and strategy
• Exterior signage and wraps
• Custom mural design
• Typography and visual language
• Interior design collaboration and direction
• Brochure and promotional materials
• Integrated brand system