Archive

Author: klindley

Case Studies, Home Furnishings

Designed for designers

Rebranding the High Point Market. When I was 17, one of my first jobs at an advertising agency was delivering magazines to showrooms for publishers at the High Point home furnishings market. I was born in High Point and my great grandfather had several businesses in the furniture capital. As a matter of fact, you Read More…

Case Studies, Home Furnishings

Branding under foot

The Explore Home positioning, Universal Furniture My first conversation with Jeff Scheffer was four hours long. Oh yeah, I remember because we stood in place in the Universal Furniture showroom the entire time. Now, I have trained myself to have a steady gaze at the speaker so that they are assured I am listening. But, Read More…

Case Studies, Contract Market

Left-brainers and right-brainers

A brand positioning sizzle video, Milliken Floor Covering When a group of people that think creatively work with a manufacturer that thinks in terms of engineering, having a conversation about external communications doesn’t exactly come easily. That is, until two hired creative guns join their team. Until then, our agency’s main point of contact and Read More…

Case Studies, Contract Market

Publishing a brand

INTERWOVEN, the International Textile Alliance magazine Rebranding a magazine was an opportunity we could not pass up, and we were fully prepared and excited to do so. Publishing a magazine? Now, that is a different story. There were things to consider we usually don’t have to worry about, from ad sales to editorial content, receiving Read More…