Archive

Author: jcozart

Case Studies, Digital Launches

MDC FUNC. Digital Launch

CHALLEGE For over a year, our client MDC Interior Solutions had been diligently working on their latest product category to bring to market, aptly titled FUNC. Combining the best of “fun” and “function,” FUNC. designs are stylish, innovative solutions made to help unify and define open work environments. However, with the onslaught of COVID-19 earlier Read More…


Case Studies, Digital Launches

Milliken Floors Conscious Creators Series

Challenge With the initial rise of COVID-19 in March of 2020, companies everywhere were scrambling to find ways to keep connections and relationships afloat at an extremely unreliable time. Our client Milliken, a leading producer of carpet and LVT, found themselves in this very position, asking “what can we do right now of value?” It Read More…


Case Studies, Digital Launches

Crypton Home Co-Branding Campaign

Challenge With the cancellation of High Point Market this spring, our client Crypton Home was presented with a very unique challenge: how can they promote their new fabrics when their customers would not have the chance to see them in person (and in action)? With this scenario at hand, our agency was tasked with creating Read More…


Case Studies, Digital Launches

Universal Furniture Virtual Market

Challenge With the postponement and eventual cancellation of spring 2020 High Point Furniture Market, Crobar was tasked to act fast in maintaining launch communications for Universal Furniture and their several new introductions. Read on to explore some of the fresh and exciting ways we were able to achieve success as a Digital Launch Agency with Read More…


Areas of Expertise, Golf Industry, Stories

A lesson in self-inflicted wounds

My friend is going through a rough period with his golf game. He is a low handicapper with a great short game. For the last five months, he has lost all confidence off the tee. He is a spirited fellow (he has been known to throw a club) that likes to play competitively. He has Read More…


Areas of Expertise, Commercial Vehicles, Stories

Cup holders are people too

“The brakes are new, and we need to include them. Our cup holders are deeper. The cabin is larger. The pedals are corrected. You know we got dinged about our pedals the last launch. We really need to talk about everything.” For the most part, the above is a faux quote, but it is the general gist of most Read More…


Areas of Expertise, Contract Market, Stories

You are not on their to-do list

Throughout my career, I have interviewed hundreds of designers across the United States. And every time I am reminded how little space there is for our clients in their already design-packed minds. Think about it, designers are preoccupied with millions of variations of colors. Patterns. Textures. Then there are hundreds of manufacturers, i.g. Floor coverings, Read More…


Areas of Expertise, Home Furnishings, Stories

We are all married to style influencers

My wife turns to me and says, “It’s all starting to look the same.” We were shopping for furniture inside the world’s largest home furnishings retailer, and I too was starting to feel the same way. I have been a marketer in the home furnishings industry for most of my life. I am still amazed Read More…


Inspiration, Stories

The untapped strength of your business

Creating communications for showrooms and tradeshows have always been an essential part of our business. A large format printer we recently worked with isn’t actually in the industry. They are in the automotive manufacturing business. That fact makes them wildly competitive, with unmatched customer service and an (I assume) incredibly impressive profit margin. This business model Read More…


Process, Stories

Social Relationships, Built to Last

YOUR BEST FRIEND always answers the phone when you call. He supports your ventures, celebrates your accomplishments, and gives you positive feedback on almost anything you share. And then one day, out of the blue, he doesn’t answer. And the next day, he doesn’t respond to your text. And you later find out it’s because you Read More…