Case Studies, Contract Market

Wall-to-wall social media

MDC Interior Solutions works with dozens of manufacturers to sell their products to designers and specifiers in multiple contract and residential categories like wallcoverings.

Honestly, it is a creative person’s dream to work with a company like MDC. Not only are their people salt of the earth, but their products are also GORGEOUS. Our account and creative team absolutely love working with them. So, you can imagine how fun it is to handle their social media. In this day and age, content is king and when you have oodles of beautiful SKUs to show off, the hardest thing is being strategic about how often you post.

But, beautiful images will get you only so far. We also run a paid media campaign to make sure we are targeting new viewers while engaging with the existing audience and fostering that relationship. MDC is ranked high in the category for “trust” and “timely delivery.” Our job is to match that reputation with the pressing desire to have their products.

Designers and specifiers often refer to social media for inspiration, so we try not to disappoint.

Our goal when we took over this assignment was to build the MDC brand as a fashion-forward supplier of products that can accentuate any installation.

The result is a social media grid that represents the full breadth of beautiful products they carry.

Leveraged Creative:
• Social media campaign
• Art direction
• Copywriting
• Creative direction
• Digital media buying

MDC is a single source, total solution for interior finishes. Defined by a trusted team of experts, high-style design, and a vast portfolio blending form function, we enrich spaces with decorative wallcoverings, digital imaging, acoustic solutions, specialty effects, and more.

Todd Kinley

J. Todd Kinley

Founder | Executive Creative Director: Crobar Creative Leverage. Husband, Father, and Moose owner. Lover of art, photography, golf, and strategy. Follow me: