Case Studies, Home Furnishings

FOMO for you and you and you.

Video is the perfect tool to set the stage for a brand positioning.

When the High Point Market starting marketing to interior designers, it completely changed the brand landscape. To tap into that new vibe, one of the vehicles we started with was what we call a brand positioning sizzle video. From this video you should be able to “feel” emotionally what it’s like attending market. We created this video (and several others) to entice designers that either had not been to market before, or were not sure about attending again.

In this case, creating FOMO isn’t just a marketing ploy — it’s a real feeling you get during market because the energy you feel there can truly ignite your design passions. If you are a serious designer, you really can’t miss coming to High Point. The networking and educational opportunities are world-class. There are stories to learn from over 2000 makers of home furnishings that will help you sell your selections to your customers.

This sizzle video gives the viewer the intense feeling that they must come to the High Point Market. After all, why would anyone want to miss out!?

The result is a brand positioning that creates excitement and a feeling of FOMO.

Leveraged Creative:
• Video production• Video editing• Photography• Creative Direction• Script

The High Point Market, held in High Point, North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet by roughly 2000 exhibitors throughout about 180 buildings. The market holds two major shows each year, one in April and another in October, running one week in the Fall, and two weeks in the Spring.

Todd Kinley

J. Todd Kinley

Founder | Executive Creative Director: Crobar Creative Leverage. Husband, Father, and Moose owner. Lover of art, photography, golf, and strategy. Follow me: