Case Studies

Emotion Drives the Sale

How we positioned Brant Menswar’s keynote musical for business leaders. Brant Menswar is a bonafide rock star turned keynote speaker launching the world’s first keynote musical. His core insight is straightforward: information creates awareness but emotion drives action. For business leaders facing a culture crisis where 77% of employees are disengaged and 50% quit due Read More…

Case Studies

Consolidation Through Clarity

How we rebranded Stanton Carpets to reflect their evolved product portfolio. Stanton Carpets had acquired multiple brands and expanded beyond flooring into LVT, porcelain tile, outdoor surfaces and fine hardwoods. Their original name no longer reflected what they actually offered. They needed a brand identity that spoke to their full scope of products and premium Read More…

Case Studies

The Power of the Right Positioning

How five artists transformed an event at Neocon into a must-see event. Milliken is known for innovation in flooring. But a brand new product category was different. HybridForm represented the convergence of their entire technical expertise in flooring science. Crobar recognized immediately that this wasn’t a product that fit the standard launch playbook. This needed Read More…

Case Studies, Home Furnishings

Directing the Experience

How we create a destination that reinvents itself each season. High Point Market hosts two major cycles each year: spring and fall. At the center sits The Point, a temporary popup structure in the middle of the street. It’s where panels happen, where designers network, where the market’s latest ideas come to life. But a Read More…

Case Studies, Home Furnishings

Credibility Through Context

How we positioned MDC Art for the design market. MDC had built their reputation on flat surface solutions: wallcoverings, flooring and finishes. But they were introducing MDC Art, a full division offering custom 3D sculptures, hand-curated galleries and bespoke installations. Everything a designer could imagine in the space of art and sculpture. The challenge was Read More…

Case Studies, Home Furnishings

Art is Freedom

How five artists transformed an event at Neocon into a must-see event. During NeoCon, the commercial interior show in Chicago, Chicago artist Liz Flores expressed, “Art is Freedom” in an interview promoting our off-campus event. Milliken floor covering’s marketing team Sherry Dreger and Todd Van der Kruik orchestrated a unique experience, deviating from the norm. Read More…

Case Studies, Home Furnishings

The language of beautiful floors.

For Parador, we work to create communications for the European market. We’ve had the privilege of collaborating with client divisions across Asia, the UK, and Australia, but our recent partnership with Parador marks our first venture into the European market. With Parador’s rich history in wood flooring since 1977, our weekly marketing calls now span Read More…

Case Studies, Digital Launches

Digital Launch Agency

One example of how we launch new products digitally to the designer and specifier markets featuring MDC Interior Solutions, Bolta Wall Coverings. MDC Interior Solutions market and sell products in multiple residential and commercial furnishings categories. All their products are beautiful, performance-based and have a design story to tell. Our job is to tell that Read More…

Case Studies, Contract Market

Out of thin air

Speeding up product launches by eight weeks with digitally-rendered room scenes. It would have been impossible for me to imagine where we are today with digital renders when I started my career. Even 5 years ago it seemed that the technology just would never catch up with our trained eyes. Now, I cannot tell one Read More…

Case Studies, Golf Industry

More than a pretty picture

Yamaha’s photography positions the car as a comfortable and superior ride. In high school, I wanted to be a photographer. I loved photographing sports action and what I later called “stolen moments” aka images of people living their lives as if the camera wasn’t there. But, I also wanted to write, direct movies, concept, have Read More…