Case Studies, Home Furnishings

The power of a new ViewMaster

Creating a beautiful website with a custom CMS. In 2009, newly-appointed Universal president Jeff Scheffer made it clear his website had to be one of the strongest components in his marketing toolbox. To make that happen we questioned everything, from how assets were created to how they were described. We knew we wanted the following: Read More…

Case Studies, Golf Industry

Now on the tee box.

Full disclosure: I love to play golf! I didn’t know the marketing director at Yamaha Golf Cars, but we did have a mutual friend through a competitor. As a golfer, you can imagine how excited I was when I got the call from him for the chance to work once again in a category that Read More…

Case Studies, Home Furnishings

Creating eye candy

Leveraging product launch assets to generate sales. Every few months we launch new products for Universal Furniture. Each launch is a big investment for many reasons, especially due to the assets needed to create the marketing, storytelling and promotion of the product. And, like all product launches, there is a sales cycle. The excitement of Read More…

Case Studies, Contract Market

We were floored

When we first started working with Milliken Floor Coverings in 2017, the brand was undergoing an initiative to bring more fashion-forward products to market. And fast! To achieve results, it was important for us to develop a strong relationship with all of the teammates. We spent days with the team trying to understand both their Read More…

Case Studies, Contract Market

Creating elegant marketing solutions

We developed a process to beautifully photograph over 200 Crypton images twice a year on time and on budget. As I write these case studies, I am reminded how often the agency comes up with creative solutions when confronted with what we internally call “roadblocks on the journey to our desired destination.” Elise at Crypton Read More…

Case Studies, Contract Market

Bringing a brand to life

For Crypton, we design their showroom AND their customer’s. The impressive thing about how Elise runs the Crypton marketing, both for residential and commercial, is the relationships she builds with her customer’s audience. Crypton has carved out a niche of beautiful, highly performing fabric backed by national advertising and precise local retail marketing. One of Read More…

Case Studies, Home Furnishings

FOMO for you and you and you.

Video is the perfect tool to set the stage for a brand positioning. When the High Point Market starting marketing to interior designers, it completely changed the brand landscape. To tap into that new vibe, one of the vehicles we started with was what we call a brand positioning sizzle video. From this video you Read More…

Case Studies, Contract Market

Email Marketing to high-end designers

Nobody loves great-looking products more than Gary, Dan and David at MDC Interior Solutions. Not only have they worked together most of their careers, but they have done it at the same company. But, that is a story for another time. I mention it now because in a third-party survey recently conducted, MDC was found Read More…

Case Studies, Contract Market

Wall-to-wall social media

MDC Interior Solutions works with dozens of manufacturers to sell their products to designers and specifiers in multiple contract and residential categories like wallcoverings. Honestly, it is a creative person’s dream to work with a company like MDC. Not only are their people salt of the earth, but their products are also GORGEOUS. Our account Read More…

Case Studies, Home Furnishings

Cozy, comfy sofa seeks business-savvy Interior Designer to snuggle with

Building and executing a media plan for High Point Market with proven results. When we took on the challenge of creating and running the advertising for the High Point Market, one mission was clear: to make the spend accountable with 80% of the tactics needing to be trackable. But, that wasn’t our only goal. We Read More…