Case Studies, Home Furnishings

Designed for designers

Rebranding the High Point Market. When I was 17, one of my first jobs at an advertising agency was delivering magazines to showrooms for publishers at the High Point home furnishings market. I was born in High Point and my great grandfather had several businesses in the furniture capital. As a matter of fact, you Read More…

Case Studies, Home Furnishings

Branding under foot

The Explore Home positioning, Universal Furniture My first conversation with Jeff Scheffer was four hours long. Oh yeah, I remember because we stood in place in the Universal Furniture showroom the entire time. Now, I have trained myself to have a steady gaze at the speaker so that they are assured I am listening. But, Read More…

Case Studies, Contract Market

Left-brainers and right-brainers

A brand positioning sizzle video, Milliken Floor Covering When a group of people that think creatively work with a manufacturer that thinks in terms of engineering, having a conversation about external communications doesn’t exactly come easily. That is, until two hired creative guns join their team. Until then, our agency’s main point of contact and Read More…

Case Studies, Contract Market

Publishing a brand

INTERWOVEN, the International Textile Alliance magazine Rebranding a magazine was an opportunity we could not pass up, and we were fully prepared and excited to do so. Publishing a magazine? Now, that is a different story. There were things to consider we usually don’t have to worry about, from ad sales to editorial content, receiving Read More…

Case Studies

Unraveling and Redefining a Brand

International Textile Alliance If you have ever sunken into your favorite sofa after a long day and felt the comfort of the fabric against your skin, you can certainly relate to our passion for home furnishings – especially fabrics. It is safe to say we were excited to work with the International Textile Alliance and Read More…

Stories

Think Like the Chef, Not the Waiter

Are you the chef or the waiter? This is a question and a game we play at Crobar with new Account Executives. A very annoying game according to them. But, it is an extremely valuable training technique nonetheless. Being an Account Executive that acts like a waiter is just an order taker. And that’s dangerous. Read More…

Case Studies, Digital Launches

MDC FUNC. Digital Launch

CHALLEGE For over a year, our client MDC Interior Solutions had been diligently working on their latest product category to bring to market, aptly titled FUNC. Combining the best of “fun” and “function,” FUNC. designs are stylish, innovative solutions made to help unify and define open work environments. However, with the onslaught of COVID-19 earlier Read More…

Case Studies, Digital Launches

Milliken Floors Conscious Creators Series

Challenge With the initial rise of COVID-19 in March of 2020, companies everywhere were scrambling to find ways to keep connections and relationships afloat at an extremely unreliable time. Our client Milliken, a leading producer of carpet and LVT, found themselves in this very position, asking “what can we do right now of value?” It Read More…

Case Studies, Digital Launches

Crypton Home Co-Branding Campaign

Challenge With the cancellation of High Point Market this spring, our client Crypton Home was presented with a very unique challenge: how can they promote their new fabrics when their customers would not have the chance to see them in person (and in action)? With this scenario at hand, our agency was tasked with creating Read More…

Case Studies, Digital Launches

Universal Furniture Virtual Market

Challenge With the postponement and eventual cancellation of spring 2020 High Point Furniture Market, Crobar was tasked to act fast in maintaining launch communications for Universal Furniture and their several new introductions. Read on to explore some of the fresh and exciting ways we were able to achieve success as a Digital Launch Agency with Read More…